Compare The Marketing Difference - One Cares - One Does Not
Sunday, October 19th, 2008In this post, we want to show you how the banks can get away with anything they like because they are mortgage insured. This is a true situation, happening presently, right at the moment.
We want to show you pictures of our home when we had it on the market exactly one year ago, when we still resided in the residence. Please note how lovely and homely the house looks, and how well cared for it is as we still live there.
Look at the advertising, the words used by the local real estate agent, to promote the property in the best light to gain the best possible price for the home owner. He has purposefully enhanced the qualities of the property to showcase it. Everything in regards to the property was done to make the property as appealing as possible, to achieve the best possible win for the home owner, and in return the real estate agent would have received his commission for his work in helping achieve the best possible result.

Front Foyer
A sample add from the local real estate agent last year used all the above “Before Photo’s” and used the following marketing copy. The difference between the 2 real estate agents and their marketing to promote the property in its best possible light is amazing.
22 Parsonage Road, CASTLE HILL
Inspect: By Appointment or Call For Open
Approx 1,000sq - Glorious Grounds
A delightful design with fresh interiors and a showcase of features, offering
elegant country charm.
• 5 bedrooms, including two master suites
• Formal lounge- sandstock open fireplace with separate dining
• Granite kitchen with new stainless steel appliances and huge walk-in pantry
• Airconditioned, polished floors and trendy carpet
• Rumpus and spacious family room
• Saltwater inground pool with spa - northerly aspect
• Drive thru garage and loads of extra parking
• Flexible settlement available
The space, style and size will surprise.
Click Here To See Buyer Feedback on the same Home
Now we would like to show you the SAME property, one year later, being put on the market by the bank, and all that work for them. Note, that we now do not reside at the property, as with a mortgagee in possession the property must be vacant. Normally, the real estate agent who is present on the day to accept vacant possession carries the sale through to the end. Our case is an exception to this rule, Homeway First National, Castle Hill (Krys Yard and Bill Austin), who accepted vacant possession of this property, appear to have now turned their backs on the sale, and their appears to be new real estate agents who have taken over, being Grant McEnally from Elders at Castle Hill.
We are not sure if they will continue to sell this property either, as at the moment, they have taken down all their advertising of the property from the internet. It is very important that you are aware of how this real estate agency, and Grant McNalley in particular, were purposefully doing the dirty on us, for the banks, and also for their commissions. They have tried to hide the evidence by removing it from the internet, though we managed to have a copy. Below is his way of promoting the property to disadvantage us, the home owner, but to aid the bank in getting the property sold for any old price, so that the bank can be paid out in full by the mortgage insurer once the property is sold. Of course, he will get his commission for his lack of bother, and Dallas and I will be the ones that pay him this.
Note the poor pictures, making the property look hagard and old. Surely the photographer could have done much better, I could have.
Note the HUGE difference in the property now. Note the way that Grant McEnally has used words to promote the property. Note how he is letting everyone know that the property must be sold. He has not promoted any qualities of the property with thought or bother, and I don’t believe that any home owner would appreciate this sort of advertising for their property. He thinks that this is a blue bird listing, and he doesn’t care. He is supposed to be in the top 3 of Elders real estate agents. Boy, he certainly isen’t working for us!
Doesn’t the property look dreadful when no one lives there? Because the property has been vacant now for 3 months, everything has become overgrown and run down, whereas if we still lived there, we would be taking great care of the property. The property is empty, and does not have that lovely feeling of warmth, or homeliness. It is stark, and empty. And the advertising adds to the desperation of the matter that this property just has to be sold, so that the bank can get their money, but only AFTER the property is sold. In this situation, it is the home owner who is the looser, as the banks are fully mortgage insured, and will be covered no matter what the shortfall is. The real estate agent will also receive his EASY commission from his blue lird listing.
We, as the owners of the property, are not allowed to step foot on the property, which is highly unfortunate for us, as we would have maintained this property beautifully to allow it to continue to blossom under our care, and present well for sale. We did fight this matter in court, but to no avail for us as Perpetual will not negioate, they want to get their money, no matter what the cost to their customer, the home borrower. So now, we will wait and see what transpires.
Now, not only has the bank being continuely, daily, allowing interest to acrue, and fees and bank charges also keep adding to the home owners eventual bill, but other activities that will cost the home owner more money have been accuring as well.
As the property is unattended, and no one lives there, the opportunities for people to steal things from the property becomes a real player in this as well. For example, when we had the front gardens landscaped, we CONCRETED a lovely pot into the corner of the garden. The reason that we CONCRETED this pot into the garden was so that no one would be able to just walk in and steal it. But now, as we don’t live there anymore, someone, maybe the real estate agents lawnmower man, has gone to the bother to either get a crowbar to hammer away at the concrete to remove the pot, or get some sort of masanory tool for cutting concrete to remove the pot. The reason I bring this up, it’s not only stealing that is very wrong, but these type of low acts just makes the property value go down even more, causing even more grief to the only ones affected by this matter, the old home owners.
On leaving the property, we left behind the creepy crawly, and pool equipment as well. These seem to have been happily taken as well, as they are no longer in the pool, which is, of course, crystal clear now thanks to the local Baulkham Hill’s pool shop getting this job from the local real estate agent. Maybe they thought they would like to take these items for themself too?
Now work has been done to the property as well to add to the ever acruing costs. Air conditioning has been installed in 3 of the 4 upstairs bedrooms. I can’t understand why you just didn’t bother to put the air conditioning in all 4 bedrooms? The air conditioning men spent a couple of days installing these 3 units. Has anyone been talking to Judith, our nasty old neighbour? Looks to me like she has been giving someone the run down.
The pool men spent a good day at the property bringing the pool back to sparkling, and returns regularly to do his water checks. Did you make some money on our creepy crawley?
The lawn mower man came, and did an absolutely hopeless job of mowing the grass, and then took a trailer load of rubbish away with him. He didn’t even bother to wipersnip, or use a catcher to mow the lawns.
Now, Dallas and I will be charged for everything that goes on at this property. Even all the behind the scenes things that happen, that the general public have no idea about, for example, Tagma Property Consultants. We will be charged their fee of over $1000, as well as the real estate agents fee which will come up around $20,000. How would you feel if you were about to be ripped off big time, or as Justice Hislop said to Dallas at the Supreme Court one day, jipped! Justice Hislop could see our point, and totally agreed with it, as each time we stood before him in court, he awarded in our favour.
For people feeling the urge to judge, like our old neighbour on the townhouse side, life is very circumstancial, and you never know what may come your way health wise. Sickness that doesn’t go away quickly, or an injury that causes you not to be able to work, can really put a dent in your cash flow which is what happened to us. With the worldwide financial crisis that we are all facing, and the massive job looses that are predicted, lets hope that Australians are going to be able to continue to afford their mortgage repayments if they don’t have work. The banks certainly won’t be sympathitic, the banks just want their money. it is a very difficult position to be in if you are financed to the max, but property prices have fallen below the debt. This puts home owners in a very difficult position should any of these life circumstances happen. No one can guarantee a smooth ride through life. The reason we are fighting this is because changes need to be made for the hard working, innocent Australians who have given their all to home ownership, and then life circumstance has happened to come along their path.
The property above is the same property. The first pictures are of a property being sold before the banks had taken possession. The property is well presented and well advertised. The average buyer is happy to pay around middle to low $800,00’s. The buyers all say that this is comparable to other properties that they have viewed that are of similar quality.
The second lot of pictures is the same property being sold AFTER the banks have taken possession, after people have helped themselves to whatever they wished. 3 months have now passed since the bank took possession. The property is poorly advertised and being presented in a way that does not promote the property in a good light, therefore meaning the property will be severely firesaled on purpose by the real estate agent Grant McNalley. Grant has slipped the property into the $600,000 price range, that is between $250,000 to $200,000 under what the property was selling for one year prior.
We thought it was interesting how one property can look so different, and be marketed so differently. It just goes to show how the banks and all their little workers show lack of duty of care when it comes to achieving the best possible sales price for the home borrower. The reason that none of them care, is that none of them have anything to lose, as they will all make generous amounts of money from the sale. I suppose there is one thing they have to loose, that is their reputation!

















